Vision
Our vision: tradition and transparency
We are the legacy of years of research and development of a single product: socks. At first glance, a trivial and forgotten item of clothing. But at second glance, socks are the key to our health and our daily activities. That's why we follow Jacob Rohner's vision and offer our customers the best possible product and constantly develop new technologies.
At a time when resources are becoming more and more precious, it is essential for us to optimize our environment and our social impact. To achieve this, we take a holistic approach and anchor our vision on three key pillars:
- Slow Fashion: It is important for us to design products that have a long life cycle. We don't believe in fast fashion and the annual renewal of product lines. It is important to us that new products complement our current collections, are timeless and offer added value. Contrary to the belief that growth can only be achieved by duplicating products, we are convinced that growth can also be achieved by improving existing products. An additional focus on the actual needs of our customers also takes us further. Transparency is also crucial for our animal products. That is why we are committed to using only wool from controlled sources. You can find further information on the procurement of raw materials here.
- Transparent production: Our aim is to produce products close to our markets. We manufacture 95% of all products in Europe in our own production facility. This gives us full control over quality and sourcing and ensures a transparent supply chain that is reflected in every product. We also believe in the concept of reducing impact rather than offsetting. For us, it is more important to minimize the impact at the source than to offset it later. That's why we manufacture our products with care and with the lowest possible impact.
Nevertheless, we offset unavoidable impacts such as CO2 emissions from our shipping service providers through CO2 compensation programs. This certification for domestic and international shipments is disclosed on our website to show a transparent delivery path. Our customers enjoy a CO2-free supply chain: from production to your home. We are currently working on an even better solution, which we plan to present in 2022.
Optimizing the supply chain is a major goal. Today, all our production processes, products and deliveries are already free of packaging plastic - additional packaging is only used if our customers explicitly request it. We are convinced that excess plastic can be avoided through careful resource planning.
Our production cartons are reused several times between the production and logistics center. We also recycle more than 2000 kg of pallet packaging and 7000 kg of cardboard/paper and promote a culture of recycling within our company.
You can view our recycling reports here:
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Social commitment: Social commitment has always been of central importance to our company. While Jacob Rohner founded the first crèche for employees in Switzerland, we continue the tradition of social commitment and base it on two clear axes:
- Our internal culture: We pay equal wages, regardless of employee gender. In the interests of transparency, every year we publish the official pay gap analysis. You can download this here. In addition, solid basic training is important to us and we are proud that we are able to accompany 2 trainees every year as they start their careers. Through our training program, we provide the necessary tools for entry into the logistics and CT industry.
- Our social commitment to charitable organizations: In 2019, we supported a sock donation program as we realized that socks are one of the most requested products in homeless shelters. In fact, socks are a hygiene product that cannot be reused and must be bought new. To help people in need, we have decided to set up our sock donation pool. For every sock you buy in our online store, we put one sock into our donation pool. Charities can then request socks from this pool for their shelters. To avoid textile waste, we always try to find the most suitable socks for you.
Code of Conduct
Socially responsible corporate governance is one of the basic and core principles of our business activities. In all business decisions, the economic, social and ecological consequences must be considered and an appropriate balance of interests must be struck. Our company pursues fair competition and rejects all forms of corruption, including extortion and bribery. We strive to continuously increase transparency within our supply chain. In the following document you will find the signed Code of Conduct (based on the Swiss Textiles Code of Conduct).
You can download our Code of Conduct here here.