We only want the best for our customers. We produce our socks with this in mind and design all processes accordingly. With this guiding principle in mind, our marketing team in Balgach SG set about planning the 22/23 campaign for our ski and winter sports socks.
We went in search of suitable locations in Switzerland and found what we were looking for in the beautiful Saas-Fee Längfluh. We organized a photographer, two models and a make-up artist for a professional photo shoot in the ski resort. The outfits were provided by our local dealer and partner Glacier Sport Saas-Fee. After careful planning, all that remained was to hope for good weather.
Längfluh view of the glacier
With good, sunny weather and lots of socks in our luggage, we took the train over 300km from Balgach to beautiful Saas-Fee. Two cable car rides further on, we were already at an altitude of 3500m in the Längfluh. The glacier had a bluish glow, the pistes were busy and the weather really was perfect. We couldn't have done better. After a short break and a warm coffee, we got used to the thin air and started taking photos. The schedule was pretty tight, but thanks to good teamwork we were all able to achieve our goals for the day. The day was a complete success! Over 500 photos later, we set off on our return journey, exhausted but satisfied. A working day in one of the most beautiful places in Switzerland was also very exciting for us.
A big thank you goes to the photographer Ellin Anderegg for her great work. Rémy Steiner for the great behind the scenes pictures and the great support. Our two models Ryan Daynes and Jasmin Brunnerpresented our products from their best side. That was just great! Many thanks also to the Glacier Sport Saas-Fee for their active support and for providing the outfits! The make up was from Linda Musacchio and MakeItUp the Agency.
Without this professional teamwork, the shoot could not have been carried out so efficiently and successfully. We hope you like the new campaign pictures. 🧦❤️
